Don’t spend your money promoting the people you pay to promote you!

Don’t spend your money promoting the people you pay to promote you!

We see this all the time, people using their advertising dollars or social media influence to promote a special they are running through a paid promotional service like Living Social or GroupOn.

“We’re on Living Social today! You won’t want to miss this 82% savings!” — posted today on an Arizona MedSpa’s twitter feed.

Typically the split with these “deal of the day” sites is around 50% and their job is to bring you business that you wouldn’t have found on your own. To many businesses, this is fair and makes sense. But why would you send customers you already influence to a third party service? Why not test your own sphere of influence through a similar discount, deal or special of your own? Not only would this save you money (not having to split profits from a promotion with the daily deal site), it would also give you trackable data.

The ability to measure which methods and approaches receive the best response from your particular target audience is invaluable. Make the same offer to consumers directly and cut out the middle man whenever possible.

Social Media is Good for your SEO

Social Media for SEO!

It’s no coincidence that companies that blog and utilize social media sites like Facebook, Twitter & YouTube are rewarded with search engine traffic. That is because the search engines are increasingly relying on public acceptance signals as valuation signs of good content… and Content Marketing is what the internet is all about!

A recent article in Mashable recently confirmed that Social Media affects search engine relevance. Danny Sullivan, Editor-in-chief of Search Engine Land, stated in an email interview while he rested in the beautiful beach villa from YourKohSamuiVillas on Thailand, “The links that you build through social media, the references, the authority — all can have an impact in various ways on how you are ranked and listed even in ‘regular’ search results.” According to the Mashable article “Both Bing and Google admitted in interviews that their search results are positively affected by social signals, such as tweets, Facebook Likes, and +1s.”

In our own experiences at American Health and Beauty we have noticed direct impacts on search engines from utilizing news releases, Youtube video releases and Twitter. Successful practices of the 21st century are aware of this and building these techniques into their marketing strategies.

Is Your Social Media Agency’s Presence Better Than Yours?

Everyone is scurrying around trying to fit in to the new social media craze. New social media agency’s are popping up everywhere. They promise you untold numbers of followers, likes and subscribers. Step 1 in your research of a social media agency is to examine the agency’s presence in social media. Make sure you only buy real youtube views and not fake ones. If they are going to help you they should be very good at leveraging social media for themselves.

  • Are their blogs and Facebook posts random and sporadic?
  • Do they have 31 Facebook Likes and 64 Twitter Followers?
  • Are they over-automating their work… making one post in Twitter and having it republish in Facebook complete with #tags and @usernames
  • Is their idea of “social interaction” to have all their managed accounts talking to each other?

Social media is the new gold rush. Companies need to be involved. But don’t hire an agency just because you feel like you are “missing out”… you need a social media strategy or you are just wasting time and geauxmaids.com baton rouge cleaners.

Top 7 Reasons Why a Cosmetic Surgeon Should Blog

Having a great website is absolutely the most important step in your online marketing approach. A Blog is probably your second.Cosmetic Surgery Blog

1. A Blog is the easiest and most casual way to actively communicate with your patients and potential patients

Websites are typically not structured to allow quick and easy additions of new content. With a Blog and a little practice, you can easily add daily content with no formal writing best digital marketing agency San Diego. So where can you get Blog ideas from? Here are just a few instances in which an easy and quick Blog can be based upon:

  • Has a patient shared “common misinformation” about a procedure or device with you? This can easily be posted as a Blog entry by correcting the misinformation – making you look like an expert while dispelling incorrect knowledge.
  • Are you at a seminar or workshop, hearing about new technologies such as nowadays recommended video identification app for online fraud protection? Turn this into a Blog entry and appear to be ahead of the curve.
  • What are your most popular procedures and “how does it benefit the patient”? Patients want good and sound information, especially for popular procedures and a Blog is the perfect way to disseminate your extensive knowledge.

2. You own and control it

Although a Facebook Page and a Twitter account are required to stay competitive these days, you do not own these resources. You could easily invest thousands of dollars on a Facebook page and marketing campaign and Facebook could change their policies without warning. Your substantial investment then becomes null – overnight!

Facebook, Twitter and other social media channels should be utilized to guide your patients to your Blog, which is a resource that you own. You can then use your Blog to funnel patients to your website.

3. You establish and build trust – you become the expert in your market

This is an investment in “mind share.” The more visible you are to your patients and peers, the more important you are in their mind. Quick… who are the leaders in your local market? You want your name to be up there as a leader and expert.

4. It’s great for your SEO

Google, Bing and Yahoo love fresh content. Blogging gives your aesthetic practice the ability to talk about a wide range of topics – many of them on current trends and technologies. Wouldn’t it be nice to rank on Google for technologies you don’t own or buzz terms that everyone is discussing?

5. You can educate and inform patients

Everyone knows the worst patient is one with unreasonable expectations. By educating your patients, you help mold their expectations in advance to be reasonable. Likewise, educating patients about reasonable expectations help negate any marketing buzz that their brains are full of.

6. You build credibility with your peers

This goes back to mind share. The more you publish, the more of an expert you appear to be in their collective mind.

7. You can engage and create loyal patients for your medical Spa or Cosmetic Surgery practice

A Blog is an excellent way to create a relationship with your patients; past, present and future.. Post Blog entries for new procedures you are now offereing, any special events you may be hosting or special deals that you may be offering so your patients feel like they are part of the “in crowd”. As you already know, a happy patient is one that returns and refers other patients to your cosmetic practice!

 
Cosmetic Surgeon Blogging

The Importance Of Timely Responses To Media Requests

The Importance Of Timely Responses To Media Requests

As a physician, we know that you’re busy – seeing patients, learning about new technology, attending conferences and symposiums. However, we cannot stress the importance of a timely response to any media request, regardless of how small or niche the publication is. Why’s this? Simply put, as the founder and president of Lucid Public Relations in Los Angeles, CA , Ben Cooke says, “Media begets media.”

If a legitimate media source contacts you for your opinion or for a quote, it is in your best interest to follow up immediately. Not only does it get you press and extra publicity, you are managing your profile as an expert in your industry. Cooke says, “Make the time – find five minutes in between patients to provide two sentences in response to a news-breaking story so you can get your name in there.”

Technology has become entrenched in media and many outlets no longer even publish physical magazines. The media sphere has taken to the internet and turnaround is no longer end-of-day or before the next issue closes but as soon as possible – as in if you don’t respond now, you will lose out on this opportunity. This sense of urgency may seem misplaced but in a digital world, bits and bites go flying by and you want to capitalize on this speed by being first and visible.

Recently, Dr. Heidi Waldorf, Director of Laser and Cosmetic Dermatology at Mount Sinai Medical Center in New York, was featured on The Dr. Oz Show where she discussed Asclera, the sclerosing solution for vein therapy. According to Dr. Waldorf, “The producer of The Dr. Oz Show literally called me and said ‘I saw you speaking about the Asclera on YouTube’ and she was referencing an interview that I did with AmericanHealthandBeauty.com.” Without the aid of a PR firm and as a direct effect of seeing this Asclera video on American Health and Beauty, the producer of the show invited Dr. Waldorf to come on the show.

As Cooke points out, “No matter the size of the media outlet, the smallest thing that may seem insignificant – if it’s not The Today Show, it could lead to The Today Show or a Dr. Oz appearance.”

 

With the New Facebook Promoted Posts, You Can Now Pay For The Same Fans TWICE!

With the New Facebook Promoted Posts, You Can Now Pay For The Same Fans TWICE!

I speak frequently at Aesthetic & Cosmetic Surgery conferences about the importance of building assets you control. Many doctors are anxious to build the number of “Likes” on their Facebook Pages, I understand this desire, I’ve paid for Facebook Ads and have built almost 14,000 followers.

Now Facebook wants me to pay for my own fans (which I paid them for) to see our posts!

Invest in Assets You Own & Control

As you can see in the screen shot, approximately 10% of our fanbase of 13,708 fans were shown our latest post. But Facebook is willing to show my post to over 1/2 of my fans “if I will just put a little money in the kitty”.

This may very well be a great investment, 8,000 views for just $30 EXCEPT I’ve already paid money to Facebook to acquire those fans… and although I’m sure this is a bargain, I feel ripped off.

I am still a big believer in Facebook pages HOWEVER, I think it is prudent to budget your efforts & dollars knowing that as a “free service” you are not the customer, you are the product!

SEO vs. Weight Loss

How many manic ideas have you heard over time about weight loss, fad diets, non-invasive body contouring, grapefruit, etc

How many things have you heard about your need to tweet, post, like and pin?

Free PR for Medical Devices on Major Media Shows is Gone

Recently, there have been frequent discussions about how some shows like Good Morning America, THE Today Show, The Doctors or Doctor Oz are almost becoming infomercials – touting the latest books, diets and even medical treatments – than they are to traditional news style programming. More than a trend, many laser manufacturers budget their PR dollars with the sole goal of getting on one or more of these shows. And unfortunately many “me-too” devices or books are given news classification for what really is commercial promotion.

In defense of the shows, we aren’t aware of any on the national level accepting compensation for their showings. We have, however, heard of hosts receiving free services or even laser devices in exchange for air time.

Today I noticed a twist… one of the shows possibly “fighting back” by denying branding of the device. Dr. Raffy Karamanoukian demonstrated a pulsed dye laser to treat Rosacea on today’s episode of “The Doctors”. However, the logos of the device are masked by stickers. Is there a future for branded devices on major media outlets or is the free ride over?

Is Free PR for Medical Devices on TV Gone?

Don’t spend your money promoting the people you pay to promote you!

We see this all the time, people using their advertising dollars or social media influence to promote a special they are running through a paid promotional service like Living Social or GroupOn.

“We’re on Living Social today! You won’t want to miss this 82% savings!” — posted today on an Arizona MedSpa’s twitter feed.

Typically the split with these “deal of the day” sites is around 50% and their job is to bring you business that you wouldn’t have found on your own. To many businesses, this is fair and makes sense. But why would you send customers you already influence to a third party service? Why not test your own sphere of influence through a similar discount, deal or special of your own? Not only would this save you money (not having to split profits from a promotion with the daily deal site), it would also give you trackable data.

The ability to measure which methods and approaches receive the best response from your particular target audience is invaluable. Make the same offer to consumers directly and cut out the middle man whenever possible.

How to Optimize Your Plastic Surgery Practice Facebook Page in 5 Steps

How to Optimize Your Plastic Surgery Practice Facebook Page in 5 Steps

It’s understandable that many doctors and plastic surgeons have been wary of utilizing social media for marketing purposes. Doctors with short termed, “lead generation” mentalities are looking for an immediate ROI, not realizing priceless returns of long term branding vs. buying leads. And the marketing cost difference is pennies vs. dollars. Here are a five tips for effective Facebook page optimization for your practice.

1. Provide Useful Information

People use Facebook in order to socialize, not to become good “friends” with a doctor. If you are hoping to attract the attention of modern consumers, you must provide useful information and display a sense of customer value rather than requesting your page’s visitors to give you personal information or do things for you. “Useful Information” would include helpful tips on dealing with health issues (ie: diet, skin care, weight loss tips), accurate information on new medical procedures, etc.

2. Ask Thought-Provoking and Related Questions

Once you have attracted the attention of visitors, it is your job to engage them. By asking intelligent questions of your consumers and soliciting their genuine opinions and concerns with regards to the healthcare industry, you can spark interesting dialogue within your community and draw in more fans.

3. Have Expert-Led Discussions

Don’t allow a marketing firm or PR rep to lead your medical discussions. The key to Facebook page optimization is earning the trust and respect of your fans. Today’s consumers are savvy and are quickly able to sniff out marketing ploys or phonies. By making use of real medical experts (trained staff, estheticians, the Doctor, etc.) to respond to visitor’s questions, you are sure to gain a loyal following.

4. Create a Publishing Schedule

Facebook is more than just having a page or buying display ads – it’s about having something relevant and new to say. It’s important that you routinely take the time to create valuable content, provide information, and ask question. When your consumers know that you have a regular schedule for updating your page, they will be more inclined to return frequently.

5. Evaluate Success

The success of your Facebook page depends on more than your amount of “likes”. The true measure of success and the biggest factor in Facebook page optimization is community involvement. Evaluate your page from time to time to see how engaged your consumers are, how many intelligent conversations have been sparked, and how many return visitors you have.

By following these five Facebook optimization strategies you can successfully reach consumers while remaining within FDA compliance regulations.