Focus And Funnel

Focus And Funnel

Making sense of it all, and getting the best results for the time and effort you put into social media does not have to be difficult. The world of social media often seems overwhelming for busy doctors, spa directors, and others in the fast paced aesthetic industry. Basic strategies make a big difference. Aesthetic PR’s Keith Veseleny, who is also Editor-In-Cheif of American Health and Beauty, is presenting some of these strategies at this year’s American Academy of Cosmetic Surgery (AACS) Annual Scientific Meeting.

Of those key ideas, funneling your social media reach back to your website is crucial. The followers connected to your brand are connected to so many other people through the same channels. While these arms could reach outward infinitely, your challenge is to make it a two way street . . . and draw those eyes back to your website. This approach helps ensure that you convert those who come across your content into customers who walk through your door. There are several tools and tips to help you do this. Look for in depth posts about this topic coming soon. Maybe Keith will share some of what was most helpful at the conference.


You Don’t Have To Be An Expert: Part 1

You don’t have to be “an expert” to get expert results with social media. As long as you make sure your marketing investment is not building someone else’s content, you are bound to see an improvement.

This series of tips will help you set and accomplish goals that will turn your social media campaigns into lead making machines, all with your unique industry in mind.

Don’t Be a Sharecropper

• You’re primary goal is to build value in assets YOU OWN and control… your website and your blog

Encouraging those who visit your website to check out your reviews on a third party site, or to get more info from your Facebook page, is directing traffic the wrong way. As much as possible, include links to your website and encourage people to get the detailed information you host there.
• Are you the Product or the Customer?

You Don’t Have To Be An Expert: Part 2

You don’t have to be “an expert” to get expert results with social media. As long as you make sure your marketing investment is not building someone else’s content, you are bound to see an improvement.

This series of tips will help you set and accomplish goals that will turn your social media campaigns into lead making machines, all with your unique industry in mind.

But its free?

• The more content you post on Community
Sites the more valuable “they” become with
less benefit to you!
• They can alter their “terms of service”
tomorrow and poof, whatever you built there
is gone
• Get the most value by building your
professional or personal BRAND

Can’t Keep up? 7 Ways to Simplify Your Social Media

Social media is one of the best ways to keep in touch with your targeted consumer. You need to have dynamic content that inspires the consumer to stay in touch with your brand or company.

If you are unsure how carry out a solid online marketing plan that involves social media at its finest, then consider the following steps to keep your company on top of ever changing viral market.

1) Identify the Consumer

First and foremost, you need to identify your target audience. This will help you focus on channels and content that are geared towards people who will be interested in your services.

You want to attract the potential customer will actually use your business. Avoid any fluff and marketing that will get you into the wrong circles.

Study the ways your targeted consumer reacts to certain viral practices and methods. Any information you can gather will be vital to your social media success.

2) Provide Solid and Engaging Content

Content is the single most important thing that your social media posts will provide your company. The things you say or post need to be relevant to your business. Do not be afraid to think outside of the box, but content should ultimately be positive and unique.

For example, post related articles, studies or even examples of your work. Never post anything inappropriate or controversial. Try to remain neutral in the content you post. Anything you say can be used against you if you do not pay attention!

3) Update Frequently at Appropriate Times

You need to know when to update your accounts. If you post at the wrong time, then nobody will see what you wrote.

For example, one of the worst times to post is Friday afternoon or Saturday morning. Nobody is looking at their accounts at these times. Sunday afternoons and workday morning are one of the best times to post.

There is a time and place for everything, and learning the correct times to posts will lead to a better following from your target audience.

4) Beginners Should Focus on One Platform

If you are new to the social media experience, then you should stick with just one platform in the beginning. Do not be afraid to experiment and have fun. This is a learning process, and one of the only ways to become successful is learning from your mistakes.

Do not be afraid of messing up because a post can easily be erased and forgotten. Once you learn the basics of one social media platform, then you can move on to others. Your first experiences with one will allow you to tailor your time dedicated to other platforms. It may seem daunting at first, but it will get easier.

5) Encourage Feedback and Consumer Participation

One of the most important things about social media is that the consumer can give instant feedback about a service or product. If you want to involve your audience, then continually ask questions.

You can even post contests to get people interested in communicating with you. Ask people to like your page or post a picture for a free service. People who re-post things will reach an even further audience than your current inner circle. You will be able to attract even more people than before.

Use your current fanbase to attract more people. The more you get people involved then the more of a kinship they will feel to your brand. This is essential to any brand that wants to create a long lasting and trusting relationship with their consumer.

6) Look to Competitors for Inspiration

You should always pay attention to what the competition is doing. They may have a great idea that you can tweak to work to your own advantage. You can also consider what the competition is doing wrong so that you avoid these mistakes as well.

7) Keep it Simple and Straight Forward

Ultimately, you want your social media platforms to be simple and straight forward. Avoid posting confusing content. Try to keep things light, and not too complex. This will keep people interested.

You do not want to create a novel every time you write something for your updates. As long as you provide engaging topics and interesting ideas, than there is no need to explain yourself in more than 180 characters. Nobody has the attention span to read extra long posts. Visuals are extremely important, and will help consumers identify your brand or image.

In conclusion, there are many ways to keep your social media plan to the point. You need to be succinct, visual, and dynamic. As long as you keep these tips in mind, then you will be on your way to becoming a social media master who provides solid online growth and interest in their business.

Social Media Not Working? Inform More and Promote Less

Social Media Not Working? Inform More and Promote Less

Social media is one of the most influential ways to reach a target consumer. There are so many platforms that it would be impossible not to attract at least a small percentage of your desired demographic. However, if you find that you viral marketing campaign fails to bring in strong numbers, then you are probably doing something wrong. You will need to reevaluate the posts that are not successful versus the ones that have the most positive interaction. One of the most important things to keep in mind is that your social media platforms are there to attract customers and grow your brand.

Avoid the Sales Pitch

You do not want to be too preachy when posting throughout the day. One advertising sales pitch after another will sound like one continuous commercial on somebody’s news feed. You can eventually drive away interested parties if you over do it. Do not be afraid to post things that are off topic, but a part of your core beliefs and values. You want to inform you public about your brand. They will not understand it if you only post about one facet of your company. Include visuals, dynamic posts, surveys, and even subtle marketing when posting on your social media page. You will need to be promote your business and inform without being to pushy.Subtle marketing is the way to go.
Discover Your Consumer

Next, you need to know about your target consumer. What do they like? Where do they live? How can you get their business, and turn them into a loyal customer? Many of these questions are things that the average marketing campaign will address. You do not want to think of social media as anything less than a marketing campaign itself. If you are able to discover your target consumer’s preferences, then you can cater you posts to their tastes.

Engage and Encourage Positive Interaction

Ultimately, you want to the consumer to become involved. Posts need to be thought provoking and original. Ask questions and for the honest opinions of your consumer about social issues that affect your business. You need to think outside the box if you are going to grab their attention. Many businesses do not seem to understand the power of creativity. It is better to post one really dynamic post a day than hundreds of mundane ideas every hour. You want want posts that will be high quality without losing any aspect of your company’s overall goal.

Learn From Other’s Mistakes

If anything, learn from another company’s mistakes. One national restaurant chain was recently brought under fire for its horrible online response to thousands of complaints. People were upset over the way the chain handled the situation by re-posting the same remark over and over. Do not be daft like this chain. Customers are people too, and they deserve respect no matter where they live. If you happen to receive criticism from a customer, then embrace it, fix it, and move on. There is no need to dwell on the past longer than necessary. Address what needs to be mentioned, and get out of there. The more your exacerbate a situation then the worse it will get. Sometimes you just have to leave things alone.

Ultimately, social media is a tool that can either be a great hindrance or help to a company. If you are small and just starting out, then use it to your advantage. Social media is a form of free advertising. You just need to know how to use it properly in order to get the most out of it.
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Social Media is Much More than a Weekly Facebook Post

Social Media is Much More than a Weekly Facebook Post

Imagine going to an industry conference and talking to no one.

Many practices and companies feel satisfied that “they are doing social media” because they have paid to have a Facebook Page made and someone is posting to it weekly.

Although this is better than nothing, they are totally missing out on the reward of networking and the long term relationships that develop from it.

Imagine sitting at “the table” with the four most influential leaders at the conference. They are listening to your ideas and sharing their knowledge. More importantly, they will share your ideas with others.
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Avoid SEO Link Building Companies

Avoid SEO Link Building Companies

Google has been on a vendetta to erase the spammy SEO tactics that have been used for years. One such tactic is “we will get you thousands of links”!

How will they get you links

What the SEO firm should be doing is helping you to generate keyword rich content and then marketing that content. Instead they outsource to an international sweatshop which polutes the web with spammy blog or forum comments on any website that will accept them. has over 1,478 attempts in just the past few months of people trying to make spammy comments with embedded links.

It worked in the past but when you get caught now you get banned from Google

This tactic really has worked for almost a decade, “Link Building” is the primary item in most SEO bids after “research keywords”. But once again the question is “how… if i have generic, uninteresting content, why would anyone link to me?”

How do you build your own link worthy content?

We will build on this more, but here are the most popular ways to build links and develop “natural SEO”:

  • Be First! (see something new, blog about it)
  • Blog About the Industry
  • Humorous Posts
  • Tips & Tricks
  • Lists of “what works”
  • News-Jacking

There are literally hundreds of techniques, the one we know that doesn’t work is procrastination. Publishing consistently is the key to attracting an audience and building authority.