I speak frequently at Aesthetic & Cosmetic Surgery conferences about the importance of building assets you control. Many doctors are anxious to build the number of “Likes” on their Facebook Pages, I understand this desire, I’ve paid for Facebook Ads and have built almost 14,000 followers.
Now Facebook wants me to pay for my own fans (which I paid them for) to see our posts!
Invest in Assets You Own & Control
As you can see in the screen shot, approximately 10% of our fanbase of 13,708 fans were shown our latest post. But Facebook is willing to show my post to over 1/2 of my fans “if I will just put a little money in the kitty”.
This may very well be a great investment, 8,000 views for just $30 EXCEPT I’ve already paid money to Facebook to acquire those fans… and although I’m sure this is a bargain, I feel ripped off.
I am still a big believer in Facebook pages HOWEVER, I think it is prudent to budget your efforts & dollars knowing that as a “free service” you are not the customer, you are the product!